Berlin Fashion Week seems to have internalized the fact that in Germany, most people are just not interested enough in fashion. Germany seems to be a country where technological efficiency and innovation are more important than impressive clothing. With the change in Fashion Weekâs main sponsor and the fact that its many events are spread throughout the city, it seems that anyone who can jumps on the Fashion Week bandwagon to be part of the party and get on the events schedule.
Mercedes-Benz, until recently the main Berlin Fashion Week sponsor, presented its shows in an impressive building located in the central Mitte district. The stage was constructed of four tracks in a W-shape, which gave space for many different opening lines. My fashionably late arrival, plus the security check of my camera, forced me to the front of the main row along with all the magazine photographers.